30 Nov 2016

5 Reasons Why Your Website is Not Generating Enough Leads

The great unfulfilled promise of the past 10 years in online marketing is “build it and they will come”. By now every business on the planet that isn’t owned by Rip Van Winkle has a website. Unfortunately for many small and medium sized businesses, the biggest reason WHY they have a website is because everybody else does.

Well, there is some benefit in that logic as in fact if I’m looking for a local provider of a product or service, since I only look online, if you do not have a website, I will not see you so you don’t even have a chance at getting my business. Even my parents who are in their 70’s start every search on their iPad. So just having a website is a step in the right direction. However, it’s a baby step at best and this is where the companies that get digital marketing are pulling away from the companies that think having a website is being in the game.

One of the most common questions we get from prospective clients at Mash Digital Marketing is “I have a website that I paid a lot of money for and it looks nice but we’re not getting enough leads or sales. Can you help us?”

In almost every case, the answer is yes and one of the biggest reasons they are not getting the leads or sales they expected is because the used a website design firm to design and build their company website instead of using a digital marketing agency that actually uses what they recommend to drive their own business.

That said, here are 5 of the most common reasons why your current website isn’t generating enough leads and/or Sales:

1. No one is monitoring or managing your website traffic.

2. Your website content is stale and boring.

3. Your website is not built for mobile.

4. Your website does not have enough calls to action.

5. Your sending your prospects to your Contact Us page.

Interested in learning more, call 612-388-9765 to get started!